About L’aurora company

Mr. Qiu, the chairman of l'aurora, has been committed to the jewelry industry since he was 18 years old, and has been involved in jewelry development and production for 50 years. Successively established factories and offices in Taiwan, Singapore, Malaysia and Yiwu. Finally, the company's headquarters and production base were moved to Chang'an, Dongguan officially , which known as the "China Jewelry Capital". In 2020, the Trade department was established again in Yiwu, China. L’aurora Jewelry Limited used to have more than 3,800 employees during its peak period. The sample room has more than 500,000 different samples and holds more than 20 own patents. As one of the pioneers in the jewelry industry, Mr. Qiu occupied an important position in the jewelry industry. At present, the employees who have worked in L’aurora Jewelry limited are all over of China, and some of them have made great achievements in the jewelry field. For example, in Yiwu, 6 out of 10 people in the jewelry industry have followed Mr. Qiu, which fully reflects his huge influence in the Chinese jewelry industry.Read More>>
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How to start your online jewelry business

Views: 5     Author: Site Editor     Publish Time: 2022-02-21      Origin: Site

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Marketing for online jewelry businesses

Fashion and jewelry industry comes to a market saturation. The competiton is high. How can your product stand out from all these noise? You might make mistake on choosing the products, you might find the wrong audience. Anyway, your success may require a lot of trial and error.

Noticing booming ecommerce sales in 2020, due to the Covid 19, the online shopping market share is expected to grow continuely in the future years. Website-building platforms like Wix, Shopify, Wordpress make it easier to build your own website with a professional brand looking. 

Social marketing 

Shein is known for its success with digital social influencers, bartering product for a dedicated post. Knowing the way how it reach out customers, Shein did a good job on usilizing hashtags for Tiktok & Instagram to start campagin working together with influencers. “Creating a lifestyle around what you do is worth more than anything,” A professional marketing agent says. She recommends filling the gaps between product-focused posts with inspirational content. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”


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